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Label Theme Overview

Last Updated: Feb 18, 2016 11:42AM GMT


Label theme comes with 3 presets which will automatically apply a selection consisting of layout options, typography and colors. To view the presets in action have a look at the demo stores:


Set the color options for the theme.


General colours include text (main text), secondary, links and accents, background color, titles and subheader (e.g. price).


Set the header text and bottom border color. If you are using a banner image, you can override the header text color in the “Home page - banner” section.


Label theme comes with two button options to mix and match. The buttons can either be full colour, or border only. They can also be square or rounded.

Featured Product

If using featured product on the home page, you can set a background color.

Featured Images / Collections

You can set the text color for text overlayed onto feature images and collections. You can also override the button color to be black or white.


Here you can choose a font combination that will be used throughout the theme. Then you can adjust additional settings for Headings, Header navigation, Titles, Section titles and Secondary type.



In this section you can upload a custom logo. If you are using a banner image, you may want to upload an alternate logo to be used. (e.g. a white version of a logo). You can also set the max logo width. Note: if using a banner image, you can set the max logo width in “Home page - banner”.


You can choose from two layout options for the header. “Logo to the left” will place the logo/title in the top left, with the navigation after. “Mobile navigation on desktop” will keep the logo in the middle, with a menu icon on the left that opens the drawer.

You can also adjust the bottom border height. The bottom border is shown on all non home page pages, and the home page if no banner or feature image is in use.

Home page

Choose what sections you would like on the homepage. Remember you can only select each section once.

Home page - banner

The banner image will place a full screen image onto the home page. This will bleed right out to the edge and have the header overlayed on top.

If you want to have a large image placed underneath the header - look into using a feature image instead.

There are two text color options for the banner image - white or black.

If you don’t want the image to be the full height of the screen, you can set a custom height.

Home page - featured product

Choose one of your products to be featured on the home page. You can also override the default description (e.g. a much shorter description).

You can also set a section title and subheader text. E.g. “Latest release” and “November 2015”.

You can change the behaviour to either include an add to cart link, or have it link to the product page. If you are linking to the product page, you can set the text in the textfield below.

Home page - featured products

Select up to two collections to show products onto the homepage.

Home page - featured content

Select a page which the homepage will pull content from to be displayed. E.g. information about your brand / story etc.

Home page - featured image 1 / featured image 2

You can have a full screen image to be featured on the homepage. You can also set overlay text, and a call to action button.

If you don’t want the image to be the full height of the screen, you can set a custom height.

Home page - video

Use embed code from a video and paste it into the textarea.

Home page - featured collections

Select two collections to be featured onto the homepage. Two collections are required for this to function correctly. The “collection image” is used. Recommended size is at least 600px.

To upload a “collection image”, go to the collection in your Shopify admin. On the right hand side, upload a “collection image”.

Home page - Instagram

You will need your Instagram Access Token. You can get one from here. Once you have it, paste it into the “Instagram Access Token” textfield.

Home page - tour and events

Use this to showcase upcoming events on your home page. You can choose from either Songkick, Bands In Town or Eventbrite.


With Songkick, you need your Songkick Artist ID. The artist ID can be found in the url of your artist’s upcoming shows on Songkick. For example, Radiohead’s song kick page is, therefore their artist ID is 253846-radiohead.

Bands in Town

Just enter your Bands In Town name for it to work.


You’ll need to get authorise Label Theme to access your Eventbrite account, then paste in your Access Token into the textfield. Grab your Access Token from here.

Collection page

Set sorting / filtering options here. You can enable filtering by product tag and collection sorting.

Social Media

Icons are available for Facebook, Instagram, Twitter, Pinterest, Soundcloud, Spotify, Flickr, Vimeo, Apple, Last FM, YouTube, Google, Tumblr, Triple J and Mixcloud.

Remember to include the full URL, including http.

You can choose for social icons to appear in the two locations: the header and the footer / drawer.


Enable the newsletter field. You will need the full URL of your Mailchimp Form Action URL. See Shopify’s guide here on how to find it.

You can also disable the “theme credit” from appearing in the footer. Although we would love it if you didn’t, we totally understand :)
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